A manifesto? For a training company? Really?
Why? Because presentations can change the world – or at least your little bit of it. Take a look around you: there’s a lot wrong with the world. On the big political scale, internationally and globally, at your local and regional level, in your school, your church or mosque or synagogue, or whatever. Frankly there is bound to be something at work that could be better.
Sometimes you need to step up to the plate and say something.
And “Presentations” – in the widest sense – are how you can do that.
Presentations are all about changing something in your world
Don’t believe me? Think Brexit, think Trump – you might not like how things turned out, but they turned out that way because some people were better at presenting themselves and their ideas than others.
But most presentations suck, fail, and only succeed in wasting time and on a bad day make people what to kill themselves with boredom. On a really bad days they might make the audience want to kill the presenter, too.
Our mission – our manifesto – is to share the science of what works in presenting to help you change the world.
That’s no small task – we like to think big. So how do we go about it? Let’s take an example of where we differ from what typical presentation trainers will tell you…
Most audiences want (and most presenters give) a cut-and-dried presentation that is clear, with a linear structure. Great. If you do that your audience will give you better feedback scores 😉 But if you’re trying to help your audience understand and remember something, the best approach is to jump around a bit, and looping back to topics. Make audience work a bit. It might make them think you’re less organised, but it improves their retention of your content. So which would you rather be – popular or effective?
In the long term, of course, the latter helps the former too, so it’s a bit of a trick question, to be honest… you just have to have the guts to stick with it. I’m not saying you should jump around! I’m just giving that as an example of the kind of thing that doesn’t even cross the mind of typical presentations trainers, because for them it’s all about making them clones of how they present. 🙁
We’ve got the science on our side, but it might not be what you want to hear if you regard presentations as just something to do, rather a way to change your bit of the world.
We might not be right for you – and that’s fine – if you get in touch, we might even be able to point you to someone that’s a better match (after all, there are lots of presentations trainers around and most of us talk to each other!). On the other hand, if we are right for you we’ll stick our necks out and say that you’ll find working with us worthwhile so much that if you don’t, we’re free.