This blog a resource for presenters — not pro-speakers, but real people who need to make presentations as part of their 'day job'.
I have to be honest, this blog only gets updated every month or so. If you want a bit more, sign up for the (almost) weekly newsletter instead called "TalkTactics".
Appearances in presentations matter because of the Oppenheimer Effect. I’ve known of the Oppenheimer Effect for years – partially as a social phenomenon and partially from personal experience. When I was a researcher I was the best there was at what I did. (Don’t get too excited about that: after over two decades as a …
Leading a team or doing your own marketing? Awesome! But not having the impact on the world you think you should? Less Awesome.
StoryMaking is my new book that looks at how to tactically use stories in your presentations, your marketing and your sales. It's my usual light-weight style over heavy-weight research!
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The StoryMaking System is the result of reading (in mind-numbing detail) over 400 peer-reviewed research papers, dozens of books, thousands of ours of observational research and blood sweat and tears!
It's the framework for designing a presentation which gives you the fastest way to getting something is (almost) guaranteed to work. It gives your audience what they need - and only what they need - to be impacted.
The key elements are:
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