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It’s all about the story, we’re told. Tosh. Stories are great – fantastic even – and they’re an amazingly powerful tool in your presentation tool kit but they’re not the answer to everything. They might be the closes thing there is, but they’re not everything 😉 One of the reasons is that the people who …
Intro I did an interview recently with the wonderful (and lovely) Geoff Nicholson for his podcast, talking about the new #ReluctantStoryteller project I’m working on. I’ve popped this into a quick video if you want to watch for three minutes instead of reading 🙂 It’s a the bottom of this post. Step zero This is …
There’s a lot of crap presentations training around at the moment saying “tell stories”… just “tell stores”. That’s about as much use as saying “be tall” to someone struggling because they can’t reach the top shelf. I used to have a problem with Nike’s slogan of “just do it” because I feared it encouraged people …
Read more “How to use stories in your presentations: a story matrix and using them the right way”
Presenting is like gardening. When I plant something in my veg patch there are a lot of things that determine whether it grows (or grows well). There’s the quality of the plant (my presentation preparation and content); there’s how well I actually do the planting (my presentation delivery); there’s the quality of the soil (is …
Credibility as a presenter comes from how much your audience like you (Warmth) and how much they trust you (Competence). You need both.
A long time ago I wrote about what we can learn about presenting from Maya Angelou – mainly about the need and approaches to rehearsing. It’s time I updated to that. In particular I want to move on from that (fantastic) quote a little. In the more hardcore world of today your audience needs a …
A while ago, I started to explore some of the reasons for not using not using stories in your presentations (and a few other things). Now I’d like to expand on that. Let’s assume that you’re using them for a good reason, so the question now becomes “why aren’t the stories in my presentation working?” …
Read more “why telling stories in your presentations isn’t working”
What’s an identity variable? I self-identify as male. I self-identify as married. An identity variable is something that is you use to build your self image. If I looked in the mirror and found that instead of a six-feet-tall white man I could see a five foot tall woman I’d be very, very confused! Personal …
How your room is set up makes a huge difference to how well your presentation is likely to go. Lots of it is obvious but some not…
Leading a team or doing your own marketing? Awesome! But not having the impact on the world you think you should? Less Awesome.
StoryMaking is my new book that looks at how to tactically use stories in your presentations, your marketing and your sales. It's my usual light-weight style over heavy-weight research!
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The StoryMaking System is the result of reading (in mind-numbing detail) over 400 peer-reviewed research papers, dozens of books, thousands of ours of observational research and blood sweat and tears!
It's the framework for designing a presentation which gives you the fastest way to getting something is (almost) guaranteed to work. It gives your audience what they need - and only what they need - to be impacted.
The key elements are:
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